A bold homage to the energy of Martin! This design from Premiere embodies authentic streetwear rooted in Black Excellence Featuring the famous WZUP WAZZUP inspired by Martin Payne's iconic radio show its more than a shirt its a statement! Unlike brands that commodify the culture Premiere celebrates it creating unapologetically authentic pieces that resonate with the culture

Crafted for the hustlers creators and tastemakers this design isnt just inspired by the culture its made for it and by it 😉! Designed with premium materials and a fit that commands attention Premiere keeps it real while the rest pretend. Its not just streetwear... its the soul of the culture.

Own the narrative. Rep the culture. Stay authentic.

Premiere redefines the game by releasing only 100 pieces per design, ensuring each drop is rare and coveted. Because we produce in small batches and incorporate handmade elements, delivery times are typically 3 to 4 weeks for orders.