The Beanie That Redefines Luxury Streetwear.

This isn’t just a beanie it’s a symbol of style, rebellion, and authenticity. Made from an ultra luxurious blend of merino wool and cashmere, this piece delivers unmatched softness, warmth, and durability. Designed for those who demand both comfort and sophistication, it’s the ultimate upgrade in headwear.

The iconic Premiere Box Logo takes center stage, flipped to represent our mission to turn the hype culture on its head. Accented with bold details like TRAPPY and the 285 Series patch, this beanie captures the grit and individuality of real street culture.

While Supreme mass produces trends, Premiere elevates tradition with true luxury. Streetwear isn’t a trend. Like Thug said "Did a lotta shit just to live this here lifestyle" and y'all gon respect it.

Because we produce in small batches and incorporate handmade elements, delivery times are typically 3 to 4 weeks for customized orders.